Print Ads
A boutique yoga apparel and lifestyle brand client had extremely limited space in YOGA JOURNAL to showcase her product, attract modern yogis and reflect her brand voice aligned with their thinking.
I carefully crafted minimalist copy that would highlight benefits to a feminine-centric, health conscious and globally thinking demographic—who also want to look good!
Sometimes things just need to be short and sweet.
In this ad, also for YOGA JOURNAL, the client needed copy that appealed to and flattered the target audience. We put a spotlight on the product and didn’t overshadow it.
Focusing on a simple brand identity statement with few words (much like a banner ad) and highlighting the discount ensured this ad would get a double-take as potential customers did a flip-through of the print magazine.